In the modern business world, a good headshot photograph is essential to effectively represent your professional image and make a positive impression on potential employers, colleagues, and clients. However, that doesn’t mean it needs to be stuffy, overly formal or an uncomfortable experience! Gone are the days of the stiff headshot with an awkward half-smile against a white background. In fact, according to LinkedIn research, people view you as more likeable, competent, and influential if you smile in your profile pic. Not only that, but smiles that show teeth were rated twice as likeable as closed-mouth smiles! Clearly, in a business context it really is personal – people want to see your personality and connect with you on a human level.
Here are some areas to consider to create a headshot that really tells the story of who you are and what you do.
- Consider your audience: While your headshot should appear professional, what that means for your audience and industry will differ. This means presenting yourself and dressing in a way your clients would expect to see you. Consider the image you want to portray and where the headshot will be used. For example, if you’re a dog-walker, wearing overly smart clothes is definitely not required!
- Authenticity: Your headshot should capture your genuine personality and reflect your personal brand. Try to avoid overly staged or forced expressions if you can. A good photographer will help you feel relaxed and at ease, which will translate into a warm, friendly, and approachable look for your headshot. With my clients, I establish a rapport with them and have a few anecdotes and jokes up my sleeve to make them laugh. This ensures their smiles and facial expressions are natural and genuine – plus that they actually enjoy the experience!
- Background and environment: The background of your headshot should be simple and clean, without too many distracting elements. However it doesn’t have to be completely plain. You want the focus to be on you, but you can add some depth with a bit of light colour or texture behind you. Also consider whether an indoor or outdoor setting would be better for the story and image you are looking to convey. Your photographer should be able to guide you here on the best route for your headshots.
- High-quality imagery: In the digital age, high resolution is crucial. While you can achieve a passable result with a smartphone, a good headshot should ideally be taken with a quality camera, by a professional photographer, to ensure clarity and detail. Of course, I would say that! However I know without a doubt that it produces the best results. It also gives you the maximum options to use your images across different platforms, both online and offline.
Need a great headshot to lift your LinkedIn profile?
If you’re in or around Hampshire, get in touch and let’s talk about what you need.
