How do you stand out from your competitors? Happy Client Case Study: Cooper Foods

How do you stand out from your competitors? In this day and age it’s more important than ever to project a consistent and impactful brand image to ensure you are attractive to prospective customers and clients, so you can connect with them on an emotional level. Brand photography that tells your story is an ideal way to bring your USP to life, whether that’s your exceptional customer service or the unique way your product is made.

Cooper Foods are a wholesale meat and fish supplier to independent pubs and restaurants across the South. Their brief to me was to help them tell their story through photography so that they could better communicate the true value of what they do to potential new customers, and inject more of their personality and business values into areas such as their website.

There were several different areas where they wanted to capture images, covering as much of the end-to-end process as possible, such as working shots of the management and customer service team, more detailed shots of the food preparation facility plus meat, fish and deli products, and of course some action shots of the delivery vans and drivers. We therefore agreed on a day’s shoot to capture everything they needed. We discussed their needs in advance of the shoot, as well as agreeing logistics and timings for the day, and I reassured them that I would make the experience as enjoyable as possible. I also suggested capturing some more fun, tongue-in-cheek stylised black and white shots, which could be useful in different situations such as PR in the future.

On the day, we were blessed with some beautiful sunshine and the team really got into the spirit of things. Even those who were a little nervous beforehand ended up enjoying themselves and the opportunity to share a little about what they do. I really got a sense that the team were proud of what they deliver. The meat and fish prep teams had even laid out some flatlays of their beautiful produce complete with herb garnish! As well as being a lot of fun, it was a day of extreme temperatures! I took photographs of the team who look after the main industrial freezer – which was around -20 and required a special heavy duty insulated jacket. Then when we moved outside to take some team shots with the delivery vans it was nearly 30 degrees in the sunshine.

Overall Cooper Foods were really pleased with how the images turned out – this is what they had to say about their experience:

“Sam Gavins Photography came to Cooper Foods in June 2023 for a few hours and took loads of photos of our departmental teams, individual shots, product photos and facility photos.  All the photos are of exceptional quality and have allowed us the freedom to use them on our website and social media as well as our product brochures and other marketing materials.

She was a lovely lady who very quickly put us all at ease, so anyone who might have been uncomfortable with having their photo taken was absolutely fine to join in.
We can’t recommend her highly enough.  You will not be disappointed.”

If you would like to find out more about Cooper Foods click here, or to discuss telling your brand story through photography, please get in touch.